As part of the implementation of the SportsCom project, representatives of the Regional Development Agency Bačka held meetings with key stakeholders in the fields of sports and youth policy at the provincial and local levels.

During the meetings with Mr. Dane Basta, Provincial Secretary for Sports and Youth, and Ms. Tatjana Medved, Member of the Novi Sad City Council for Sports, the SportsCom project was presented, along with the planned activities to be carried out during its implementation.

These institutions have been recognized as key stakeholders in Serbia, whose cooperation will be of particular importance for the successful realization of the project’s goals, as well as for the transfer and application of results at the regional and local levels.

About the SportsCom Project

SportsCom aims to improve local and regional public policies in the fields of health, sports, and active lifestyles, with a special focus on promoting inclusive, intergenerational, sustainable, and ethically responsible sports activities.

In today’s social context – marked by the consequences of the COVID-19 pandemic, an aging population, and increasingly sedentary lifestyles – the project addresses the need to strengthen community resilience by encouraging healthy lifestyles and physical activity. At the same time, it recognizes sport as an important tool for preserving mental health and building social cohesion.

Key themes of the project include:

Strengthening community resilience

Promoting healthy lifestyles

Supporting intergenerational cooperation

Highlighting the importance of sport for mental health

Cooperation with relevant decision-makers at the regional and local levels – such as the Provincial Secretariat for Sports and Youth and the City of Novi Sad – represents an important step toward effectively integrating project results into public policies and strategic documents that shape the future of sports, health, and quality of life in the community.

More about the project: SportsCom