In the large hall of the Chamber of Commerce of Vojvodina, a two-day training (20 and 21.01.2025) for media representatives on the topic of energy transition was held. The goal of the training was to improve the understanding of key concepts related to the transition to sustainable and renewable energy sources, as well as prepare media professionals to provide accurate and comprehensive information to the general public about this important and complex area.

During the training, participants had the opportunity to learn about key aspects of the energy transition in Serbia and the European Union. Special attention was paid to the topics of energy efficiency and its potential in energy transformation, as well as the role of renewable energy sources in this process.

In addition, the participants were introduced to the methodology for preparing news and content published in the media, which relate to the topics of energy efficiency and renewable energy sources. The training was also available in a hybrid format, which allowed for the participation of a large number of media outlets and their representatives from other regions of Serbia. This format enabled easier accessibility and interaction with experts and colleagues from other media organizations.

This training program was implemented within the project “Promotion of Energy Efficiency and the Use of Renewable Energy Sources in the Bačka Region”, which is supported by the German Federal Ministry for Economic Cooperation and Development (BMZ), in cooperation with the German Agency for International Cooperation (GIZ). The project is being implemented in the period from 1 August 2024 to 31 October 2025, and the implementer is the Regional Development Agency of Bačka